Ep.15 How to Choose Your Niche (It’s Not What You Think)

If you’re struggling to choose your niche — or wondering whether it’s time to pivot — this video will help you think about it differently. Most people approach niche selection as a marketing decision: What’s profitable? What’s in demand? What’s working for other people? But the truth is, the right niche doesn’t start with the market — it starts with you. In this video, I break down why choosing your niche is really an identity decision, not just a business one. I share my own experience of building, scaling, and selling a company, choosing the wrong niche for a season, and what I learned about alignment, timing, readiness, and building a business that truly fits who you are. If you’re an expertise-led founder, coach, consultant, or personal brand business owner trying to find your direction, this will help you get clearer on:

• how to choose the right niche
• when to pivot your niche
• why some niches look right on paper but feel wrong in reality
• how to find the overlap between your brilliance, energy, commercial value, and identity

I also share a practical exercise to help you find a niche that feels aligned, sustainable, and commercially viable. If this resonates, leave a comment and let me know: Are you choosing your niche for the first time, pivoting, or just feeling like something no longer fits? If you’d like to go deeper into this work, check the link below to learn more about working with me.

👉 Work with me to unlock your next level as a founder: https://www.aimeebateman.com/femalefurther