ABOUT AIMEE
Helping Founders Get Out of Their Own Way
Award-winning exited founder and executive coach, Aimee Bateman helps ambitious women entrepreneurs stop playing small, fully overcome self-doubt, and lead with clarity, confidence, and purpose.
WORK WITH ME
FEATURED IN
Aimee was featured on the front cover of Female Founders Magazine, celebrating her journey as an award-winning founder and coach.
On Paper, I Had It All
- I founded Careercake in 2010, later voted the UK’s #1 career development platform.
- I raised angel and VC funding.
- I reached over 10 million people through my courses on LinkedIn Learning.
- I led the company’s acquisition in 2022… and gave birth to my son three weeks later.
BY EVERY EXTERNAL MEASURE, I WAS A SUCCESS.
But Here’s What You Didn’t See
Behind the milestones, I was constantly stressed and deeply unhappy.
The hardest part of my journey wasn’t the market, the competition, or the strategy.
IT WAS ME.
My self-doubt.
My fear of fully backing myself.
My inability to see what I was actually capable of, until I was already past it.
The Real Breakthrough Wasn’t Tactical
The tactics and strategy got me so far. But the real breakthrough?
THAT CAME WHEN I FINALLY GOT OUT OF MY OWN WAY
- When I learned how to trust myself.
- When I stopped playing small to feel safe.
- When I finally aligned who I was on the inside with what I was building on the outside.
What’s Really Holding You Back
You're thinking smaller than your potential.
You've got big dreams, but there's this voice saying "who am I to do that?" So you dial it back. You play it safe. Deep down, you know you're capable of more.
You're waiting for permission that's never coming.
Permission to charge more, scale bigger, take up space. You think once you hit this milestone, THEN you'll be ready. But that day never comes because the goalposts keep moving.
You're the bottleneck in your own business.
You're holding onto things you should delegate. You're not backing yourself the way you'd back someone else. You're stuck in the weeds instead of leading the vision.
And you know what? You're already good enough.
THE ONLY THING STANDING BETWEEN YOU AND BIGGER THINGS IS YOU.
What Changes When We Work Together
From thinking small → backing yourself
From waiting for permission → giving it to yourself
From survival mode → playing a bigger game
I specialise in the inner transformation that unlocks everything else. Because tactics don't matter if you don't believe you're capable of executing them. Strategy is useless if you're playing small in your own mind.
I've spent 23 years helping people see their potential before they see it themselves.
You didn't start this to play small.
So from one founder to another, let's build your confidence to reach for bigger things.
LET'S GO FURTHERWhat Founders Say After Doing This Work
DOMINIQUE WEBB | FOUNDER, INCEPTIVE FILMS
★ ★ ★ ★ ★
Aimee coached me as I prepared my company for potential investment. It helped me enormously and as a result I was more confident in managing and negotiating my own investment journey. I wouldn't hesitate to recommend Aimee to any entrepreneurs needing some coaching. Don't delay, be brave, take the step and hire Aimee, you won't regret it.
MICHAEL GLASSOCK | LEADERSHIP & CAREER COACH
★ ★ ★ ★ ★
One of the best things about getting coaching from Aimee is the practical insight and strategy she gives having built and scaled a business herself. With Aimee at my side I've seen great results already and can only imagine what's to come!
Watch My Story
If you’re anything like the women I work with, parts of this story will feel familiar.
Things I’m Proud Of
CEO of 'Best Employability Advise Website 2019'
National Online Recruitment Awards (NORAS)
Talent and Innovation Winner
IoD, Institute of Director Awards
Entrepreneur of the Year
Wales Online Digital Awards
Entrepreneur in Residence
Cardiff Business School
Honorary Fellowship 'for contribution to careers in the community at large
Cardiff Metropolitan University
Marketer of the Year
Chartered Institute of Marketing/Canmol
From One Founder to Another
You didn’t start this to play small. So from one founder to another, let’s build your confidence to reach for bigger things. Let’s go further.
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