About Aimee

I'm an award-winning exited founder and certified executive coach. I founded Careercake (voted UK #1 career development platform) back in 2010, raised angel and VC investment, reached 10 million people through my courses on LinkedIn Learning, then led the company's acquisition in 2022... and gave birth to my son three weeks later.

On paper? Huge success.

But here's what nobody saw: I was secretly stressed and deeply unhappy throughout most of my startup journey. The biggest obstacle I faced wasn't the market or the competition. It was me. My own self-doubt. My own fear. My complete inability to see what I was actually capable of.

The tactics and strategy got me so far. But the real breakthrough? That came when I finally got out of my own way.

Look, I didn't go through all that for nothing. The place you experience the most pain is the place you can add the most value. That's what I do now—I give you the inner compass and map I wish I'd had on my own startup journey.

All The Tools You Need To Build A Successful Online Business

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